Its fair to say that Kelly is on fire at the moment. Coming into the closing stages of the 2011 ASP World Tour, all the good money is surely on him to claim another title, to make it an incredible 11th. He’s not quite there yet but almost. The final of the 2011 Hurley Pro, Trestles, saw Kelly in his third consecutive final, an asp record, against Owen Wright, himself in cracking form. Its was Kelly who proved the victor again, and we could be seeing a new rivalry in world surfing, but for how much longer. Catch the final highlights in this vid.

All our XCEL summer 2011 wetsuits are now on sale. This summer we have it covered with all the bestselling XCEL 3/2mm Summer Mens, Womens and Kids wetsuits. Riding on the back of yet another SIMA award, the new XCEL 3mm Infiniti Drylock Mens WRF Wetsuit is about as good as it gets….For those on a tighter budget but still looking for all the top qualities in XCEL wetsuits , sees the introduction of the new XCEL 3mm Infiniti Comp Mens Wetsuit ..superb value with loads of top features at an unbelievable price. The old favourites and top seller of the mens and womens XCEL 3mm Infiniti X-Zip completes our summer line up and sure to guarantee you have the best kit in the water this summer. If you need any help of any of our wetsuits or sizing queries then give us a buzz on 0191 232 8028.

This summer saw the arrival of our first small collection of Rusty Surf Clothing . We’ve tested the water with a few great pieces and its been a huge hit. Rusty have been producing some classic surf wear for ages now and the summer collection was one of the best we have seen with cool print Rusty T-Shirts along with a bundle of accessories. There are still some left now so take a look a grab some before their gone.

The good news is, it is now possible to purchase watches that are capable of withstanding the waves. For example, by heading to surf shops such as here at Sid’s Surf Shack, you can get your hands on Breo Roam sports watches. These excellent devices are perfect as a means of keeping track as the hours slip by.

And the best thing is, these excellent creations are cheap as well as stylish. This makes them the perfect accessory to go with the rest of your surf gear.

Meanwhile, because of their funky designs, the objects have become popular even off the beach, so you are not only buying a functional device when you invest in a product like this, you are also getting yourself a fashion statement.

Of course, to complete the look you might also want to stock up on great items such as Quiksilver clothes and Rip Curl hoodies.

By coming here to us, you can get choose from a wide range of offerings like this, as well as popular items such as XCEL wetsuits, meaning you will look the part as you pit your wits against the waves.

However, there may be one thing you have overlooked: getting lessons in the discipline from a qualified coach. Even just one such session can have a hugely positive impact on your ability to progress in the activity.

Not only can these experts help you stay safe while riding the waves, they can also ensure you do not fall into bad habits from the outset. Once you have learned the basics in the correct way, you can build up your abilities more easily. Also, such specialists can provide you with insights into the sport that you would not be able to get elsewhere.

Of course, even after having a lesson and stocking up on great gear from surf shops, it still takes year-round dedication to evolve into a talented surfer. Such skills do not come overnight.

To help you further, you might decide you could benefit from reading surfing books and watching DVDs. Such resources can be a great help. Luckily, here at Sid’s Surf Shack, we stock a range of these offerings, as well as kids’, women’s and men’s wetsuits and many other items.

If you are eager to find out more, simply have a look around our website. There are bound to be items that catch your eye and thanks to our commitment to providing great value, you will not have to break the bank to get your hands on them.

Safety

We find tons of our customers are surfing parents looking to get their lucky, lucky kids into the sea before that brilliant childhood fearlessness is replaced by awkward teenage trepidation. Surfing parents are in the ideal position to understand the dangers and precautions connected with surfing. Never buy your kid a load of surf gear and fling them into the waves when no-one involved actually knows about surfing and beach safety. Surf shops like ours are usually pretty well stocked with simple beach and wave awareness information in the form of DVDs or surfing books. The Wave-Finder UK & Ireland Surf Guidebook is a great place to start.

Equipment

Kids grow fast, which is why we try to keep the price of kids wetsuits as low as possible. You’ll find the design of kids surfboards and wetsuits focuses on fostering balance, technique and wave safety rather than speed or extreme skill. Before the season, let your kids wear their wetsuits around the house (even in the shower!) and handle equipment to get used to the weight and feel of everything. A few days at the beach for sea swimming and safety lessons (in their new wetsuits) could be beneficial too.

Surfing is a passion, so investing in the full kit for a kid who’s less than interested doesn’t seem like a great idea. That said, we’ve yet to meet a kid who doesn’t LOVE to surf!

Considered the archetypal UK surfing town, surf culture in Newquay has thrived since the sixties thanks to the combination of good old Cornish charm and the warm Gulf Stream (seeing summer temperature average around 23°C) Although downtown Newquay is famous for its nightlife, there are tons of other activities and entertainment options on offer like museums, a zoo, sweet little cafes, rock climbing, bouldering, fishing trips, coastearing – never forget Newquay is sited along one of the UK’s most scenic and challenging coasts!

Rental places, Surf shops and stores are obviously numerous in Newquay, but prices tend to be on the high side compared to online surf shops. If you’re thinking of camping out all summer, investing in essential surf wear and accessories like wetsuits, wetsuit boots etc before you go is likely to save you about three weeks worth of camping fees!  Branded items can be particularly costly, so if you’re on a budget try to buy surf wear online and get more in touch with your camping roots!

We stock a vast range of surf gear, including Quicksilver clothing and Wetsuit shampoo.

Rip Curl clothing has always been in the vein of having fun, chilled out beach experiences with a neo-hippy edge (hence stuff like last season’s Rip Curl Pasco dresses – relaxed, classic beach girl fit with contemporary graphic print patterns). That’s really what Rip Curl is all about; don’t forget your roots, but don’t be afraid to evolve!

Rip Curl womens tops, dresses and flip flops particularly fly off our shelves year after year. Here in the shop we reckon it’s because Rip Curl Girls are pretty die-hard at heart! Brave, laid back, confident, aware, and with just a hint of “I dare you…” attitude in the surf!

The new Rip Curl womenswear line will be out soon, and we’re sure to see the same creative, functional, durable spark to every facet of the ladies surf gear line for the coming season. And hey, Rip Curl Girls don’t like to be told what to wear TOO directly, so we’re sure you’ll get a lot of wear out of this season’s guy’s hoodies and surf accessories too!

Wetsuit care 101 – the environment eats wetsuits for breakfast! The sun’s UV rays, salt water, even wee all contribute to the premature degradation of neoprene.  They dry it out (in a bad way!), damage the structural integrity of the fabric, fade colours and corrode the makeup of even the hardiest wetsuits!

•    Wash your wetsuit using FRESH water as soon as you’re out of the surf. It doesn’t have to be too fancy – take it in the shower with you, dunk it in a tub, hose it off – just get the salt off it inside and out and you’ll be actively contributing to the longer life of your neoprene.

•    Don’t hang wetsuits on metal to dry; it’ll leave rust marks or stains.

•    Don’t hang wetsuits on anything that could misshape them like a thin coat hanger or angled bar.

•    Leaving your wetsuit to air dry over a car door, surf board – anything curved and unlikely to leave a mark – is ideal.

•    Always hang your wetsuit out of direct sunlight to dry.

•    Once or twice a season, give your wetsuit a decent clean with tailored cleansing products, such as wetsuit shampoo. Slosh and McNett both do really great (cheap!) ranges of wetsuit cleanser.

Gear Maintenance

Surf shops are packed full of products to maximise the life of your surf gear. Replenish your surf wear and ding repair kit, finally invest in a new board bag, take your pick of the best surfing accessories (what was the world without waterproof earphones!), watch every surf DVD you own, scour every book and plan the ideal getaway (then re-plan to actually stay within budget!), or just mope in your living room… it’s up to you!

Go shopping

Out of season, surf shops tend to be prone to sales and special deals. Make a list of all the kit you genuinely need to replace and scour the net (i.e. visit us!) for the best options, such as Rip Curl hats and Quicksilver T-shirts.

Try Something New

Ah, the old Try-Something-New gambit forced on us by parents throughout childhood! They had a point though. Here in the office we’re into bouldering at the moment. Bouldering is basically traversing along a rock face anything from ground level to about 3m high. No ropes, no harness, no gear at all except a pair of rock climbing shoes and a crash pad. While your wetsuits are drying out we reckon something like bouldering makes a rewarding alternative. Look for something you can dip in and out of around the surfing season with relatively little financial commitment.